aims to build the ACW community by sharing the experiences of academic writers.
Jun 24, 2014 Paula Thompson
Are you stuck in your feelings of isolation and of being an imposter? Working with an ACW coach, you can move beyond the negative self-talk that may be…
Jun 03, 2014 Paula Thompson
The most crucial element in finding the time for academic branding activities is to approach branding like a project manager.
May 27, 2014 Paula Thompson
Are you afraid that greater visibility may open you up to greater scrutiny or that you will be viewed as less scholarly? Don't let these common fears overwhelm you.
May 20, 2014 Paula Thompson
Your Academic Brand Plan gives you the opportunity to develop goals, strategies, and action steps that allow people to understand and—YES!—love your brand.
May 13, 2014 Paula Thompson
The ACW Academic Brand Plan provides the structure that will organize your efforts and hold you accountable for accomplishing your goals.
May 06, 2014 Paula Thompson
The ACW Academic Branding Cycle includes four phases: Discover & Define Your Brand; Develop Your Plan & Network; Build Platforms and Visibility; Accomplish, Adjust & Amplify.
Apr 29, 2014 Paula Thompson
At all points in your career a well-crafted academic brand can help you enhance your visibility, build your network, and create new opportunities.
Apr 22, 2014 Paula Thompson
Academic Branding is a new approach to clearly articulating your unique expertise and purposefully managing the way you are perceived in face-to-face and virtual encounters.
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