Academic Voices

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Academic Coaching & Writing

Bringing Your Brand to Life Online

Increasingly, PhD students and junior scholars are creating an online presence to promote themselves and their work. Academics are also designing an online presence to assist in their transition to a career outside of academia or a different academic path within the university. But, there are so many platforms to choose from. How do you evaluate which ones to use, given the number and variety of options? This webinar will introduce you to the most popular platforms and tools and help you decide which ones might be right for you.

In this webinar you will learn:

  • What an academic brand is.
  • How an online presence communicates your academic brand.
  • The most common online platforms for academics.
  • How to manage your online brand without getting overwhelmed.

Join Caroline Eisner for this webinar August 22, 2019:

  • 1 p.m. Pacific
  • 2 p.m. Mountain
  • 3 p.m. Central
  • 4 p.m. Eastern

About the Presenter

Caroline Eisner is ACW's Executive Director and an Academic Writing Coach. Caroline works with faculty and graduate students to help them articulate their ideas in their academic writing through clear and precise prose. She also works with ACW clients to bring their academic brand to life online. Her previous experience includes positions as the Vice President of Academic Affairs and Dean of the College at Landmark College,  Associate Director of the Sweetland Writing Center at the University of Michigan, and Director of the Writing Center at Georgetown University. Caroline co-edited a collection of essays, Originality, Imitation, and Plagiarism: Teaching Writing in the Digital Age (UM Press 2008). In the past she worked on the Visible Knowledge Project at Georgetown University, and currently she is the Director of Middlebury College Bread Loaf School of English’s BreadNet, a networking tool that has connected the classrooms of teachers since 1984. Caroline received a BA in English from the University of Pennsylvania, an MA in English from Middlebury College, and a PhD in British Literature from George Washington University.

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